Sports · Integrated Campaign

FIFA World Cup 2026™

Miami Host Committee

As part of the integrated communications team supporting the FIFA World Cup 2026™️ Miami Host Committee, JoyIgnitePR partnered with the Agency of Record to help execute a comprehensive communications strategy spanning public relations, media relations, event communications, and digital storytelling.

Working as an extension of the project team, we helped amplify Miami's presence on the global stage through strategic media engagement, bilingual communications, creator partnerships, and large-scale event support.

THE OPPORTUNITY

Creating One Unified Voice for Miami's World Cup Experience

Working alongside the Agency of Record, JoyIgnitePR supported the communications strategy by helping align media relations, community initiatives, fan experiences, executive messaging, and digital storytelling into one cohesive narrative that reflected Miami's culture, diversity, and global significance.

Position Miami as a premier FIFA World Cup™️ host city through strategic communications and earned media.
Develop bilingual communications that connected with local, national, and international audiences across sports, lifestyle, travel, business, and multicultural media.
Transform community initiatives, citywide activations, and fan experiences into compelling stories that generated meaningful media coverage and audience engagement.

STRATEGIC APPROACH

PR, Media & Comms

Supported the development and execution of an integrated communications strategy that generated earned media opportunities, coordinated press operations, positioned key spokespeople, and strengthened Miami's visibility across sports, business, travel, lifestyle, and international media.

Event Communications & Destination Storytelling

Helped communicate the city's largest fan experiences, community activations, and public initiatives by transforming large-scale events into stories that showcased Miami as a vibrant, welcoming, and globally connected host city.

Digital Storytelling & Creator Marketing

Supported social-first communications through creator collaborations and digital storytelling that extended campaign visibility beyond traditional media, amplifying fan engagement and expanding the cultural reach of the tournament.

CAMPAIGN IMPACT

Working alongside the Agency of Record, JoyIgnitePR helped execute an integrated communications program that combined earned media, media operations, digital storytelling, executive communications, and event publicity into one cohesive strategy.

The result was a communications program that amplified Miami's role as a FIFA World Cup™️ host city while generating meaningful engagement across traditional media, digital platforms, creators, and community audiences.

19M+

EARNED MEDIA REACH

1B+

AUDIENCE REACH

67.3M+

SOCIAL MEDIA IMPRESSIONS

900+

CREDENTIALED MEDIA PARTNERS

CAMPAIGN HIGHLIGHTS

Global Visibility

Secured earned media coverage across leading local, national, and international sports, lifestyle, travel, and business publications.

Citywide Activation

Supported communications surrounding fan experiences, community initiatives, and destination-wide activations that showcased Miami throughout the tournament.

Multi-channel Storytelling

Delivered integrated communications across earned media, digital content, creator partnerships, and social platforms to maximize campaign reach.

Bilingual Communications

Developed English and Spanish messaging to engage diverse audiences and strengthen connections with multicultural communities.

Creator Network

Supported collaboration with journalists, broadcasters, photographers, influencers, and creators to amplify the tournament's reach before and throughout the event.

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