About Joy IgnitePR
Joy IgnitePR is a boutique agency for PR, media, communications, and digital marketing. We specialize in multicultural brands with proven experience across hospitality, sports, and lifestyle.
We handle the full communications spectrum, from press strategy and media relations to paid campaigns, SEO, and social content. Every program starts with a clear story, then we add the metrics to show it works.
What makes us different is the multicultural perspective we bring to every account. Based in Miami and working across the USA, Mexico, and LATAM, our team speaks English, Spanish and French. So your message lands with the same precision in Miami, Mexico City, or Paris, without losing tone, context, or cultural nuance.
Meet Fernanda Aceves
Founder & CEO, Joy IgnitePR
Fernanda Aceves is a digital strategist and PR expert with more than 12 years of experience building brands in luxury, hospitality, and entertainment. She is known for her multicultural approach and strategies built on storytelling. Her client list includes Montblanc, HOLA!, Hyatt, Grupo Habita, and F1 Mexico GP.
Before she launched Joy IgnitePR in 2022, Fernanda led PR and digital campaigns for global lifestyle brands, restaurants, and artists. That experience gave her a rare ability to connect brand identity with measurable digital impact. Today she leads Joy IgnitePR with strategies rooted in data, social media growth, and media positioning for clients across the U.S. and Latin America.